WILL IT LAST FREEZE OF THE MARKET? | zameensantosh's Blog

While there are visible signs of a recovery in the real estate market, property price hikes by developers and any increase in interest rates could halt this momentum

The realty sector; which was the worst affected by the downturn last year, seems to be exhibiting early signs of a real estate market recovery. Real estate Price cuts on projects over the last six months and healthy pre-project sales during the festive season seems to suggest that property projects demand, which had all but disappeared in the third and fourth quarter of 2008-09, seems to be trickling back. Real estate Developers are tweaking their real estate business model by launching smaller apartment sizes and playing the volume game to keep property prices low and create property buyers interest. What was helped matters, believes Ramnath S, director; Research, IDFC-SSKI, are factors such as job security and affordability, which are gradually improving, and a lot of companies likely to revise salaries upwards as against a freeze last year. The benign interest rate environment has also helped. Ramnath believes that pay commission hikes will also increase disposable income of government employees.

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